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For last many years, exports have contributed a major share of Ajanta's total sales. However, India still continues to be our biggest single market. Our three divisions: Prescription drugs, OTC and Institution sales continue to grow and keep pace with the exports.

The prescription drugs division is focused on marketing products in the niche segments. With a focus on Cardiology, Ophthalmology and Dermatology, Ajanta is one of the fastest growing companies in the respective segments. We have benchmarked ourselves to be among the first to offer new products to the doctors. Three separate

marketing teams ensure a concentrated effort for each product range. The marketing teams have created a strong brand recall with doctors and few products are brand leaders in their segments.

Ajanta started its operations as an OTC products company. The team has established strong presence in the rural markets. The first brand of our company, Pinkoo Gripe Water, continues to be one of the leading products in the market. Despite the intense competition in the OTC market, the team continues to perform with many innovative marketing schemes and sincere dedication to the company.

We have an established record for being a preferred and quality supplier to many institutions in India. We supply to many Government Institutions like Defense, State and National Government hospital purchase schemes. We are also approved to supply to many international NGOs and aid agencies that operate in India.

Our marketing field force consists of more than 700 people reaching out to 75,000 doctors and 125,000 pharmacies. To service the three teams, we have a developed excellent logistics and IT infrastructure. All the warehouses, stockists and distribution agents are connected online through ERP system. This ensures efficient stock monitoring, allowing us to be responsive to customer needs.

 
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